People that are their own brand don't have the luxury of not being the face of it. What this means is that you will generally have to take more photographs than the average person. If this is your life, you also probably recognize that you are always an angle, lens, or lighting setup away from either an amazing or an unusable photo. You need the help of a beauty photographer who has an eye for the work more than anything else. When you find such a photographer, hold on to them and let them handle your beauty photography from now on. This article will show you how to build your brand with the help of these photography professionals.
Get an idea of what you are going for
The photographer has the talent to capture your look, but your results are better when you are the one that understands your look more than anyone else on the planet. You know your personality and whether or not that personality came across in a photograph. You probably also know when a photographer knocks it out of the park and makes you fall in love with your photos. Finding out who you are and what you would like from your brand is the first step. The next is to communicate it with a beauty photographer.
Start flipping through some beauty photographer portfolios
A piece of good news is that any beauty photographer worth their salt will have their portfolio online for you to easily browse. Go through catalog after catalog until you have an idea about the competence and capability of the beauty photographers that are out there. Talk to others on your team who get your brand and have them look over the portfolios as well. They can give some critiques and let you know which photographers they feel can best capture you and your vision.
After you have compiled some finalists out of the photographer candidates, set up some time to speak with them to explain your brand and what you are hoping to get out of it. The best-case scenario in these situations is to find a photographer who sees what you are going for and adds their own touches to make it even better. The synergy that you get out of these relationships can push your brand forward and will get you some amazing photo shoots that you can use for any of your marketing and branding.
Use these tips when you need the help of a beauty photographer.